B2B Lead Generation
Lead Generation for Microfluidics Flow Control Products
Built a data-driven outbound email system to reach PhD and postdoctoral researchers in microfluidics worldwide, generating highly qualified scientific leads at a higher efficiency than paid acquisition channels.
Situation
The company needed to generate qualified leads for microfluidics flow control products in a highly specialized B2B scientific market. The target audience consisted of PhD researchers and postdoctoral scientists working in microfluidics across universities, research institutes, and industrial R&D labs globally. Existing paid advertising channels delivered limited results due to the niche audience, technical buying criteria, and long sales cycles.
Task
Action
I sourced contacts from a third-party scientific research database, extracting verified email addresses based on research areas, keywords, and relevance to microfluidics applications. I segmented audiences by research focus, institution type, and geography to test different market hypotheses, including both established and emerging application areas.
Using Mailchimp, I built and executed cold email campaigns tailored to a scientific audience, emphasizing research use cases over promotional messaging. I conducted A/B testing on subject lines, email structure, messaging tone, and send times to optimize engagement. All replies and interested contacts were automatically pushed into Pipedrive CRM, where leads were created, qualified, and tracked for structured follow-up.
Results
The outbound email strategy consistently generated an average of 5 qualified leads per week, outperforming parallel paid advertising campaigns in both lead quality and cost efficiency. Continuous testing improved email performance, with open rates increasing by 30% and reply rates improving by 15%. The project validated outbound email as a scalable and repeatable acquisition channel for highly technical B2B scientific products.