Situation

The brand had limited organic visibility in search results for high-intent keywords related to its products. Competitors were ranking higher, reducing discoverability among the target audience and limiting organic brand awareness.

Task

My responsibility was to improve organic search visibility, increase rankings for core high-intent keywords, and strengthen brand presence among the target audience through consistent, high-quality content.

Action

I conducted comprehensive keyword research and secondary keyword analysis to identify high-intent opportunities aligned with the brand’s products and applications. Based on these insights, I worked closely with content writers to create SEO-optimized, high-quality content, including weekly blog articles, research summaries, application notes, and white papers.

I implemented internal linking strategies to improve topical authority and content discoverability, ensuring focus keywords were supported by relevant secondary keywords. Content performance and keyword rankings were continuously monitored, and optimization priorities were adjusted to move core keywords toward top 3 Google positions.

Result

The SEO strategy significantly improved organic performance, with SEO visibility increasing from 25% to 40% compared to key competitors. Website traffic grew by an average of 15% quarter-over-quarter over the year. The consistent production of high-quality content strengthened the brand’s authority and supported sustained organic growth in a highly specialized market.